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New Zealand | Trademe

TradeMe: Big Fish In A Small Pond
68% of New Zealand's Internet traffic is to online auction site TradeMe, CEO Sam Morgan and Development Manager Rowan Simpson told me when I visited their Wellington office last Thursday. TradeMe is New Zealand's version of eBay, even down to the color scheme. But it's more than just an auction site now - over the past 7 years it has expanded into major verticals like jobs and motoring. Also it's probably NZ's biggest social networking platform (even though it's not strictly speaking an SNS). Even considering all that, when TradeMe sold for a cool $700 Million dollars earlier this year - to Australian media company Fairfax - the price tag astounded many people in NZ and Australia. That's NZ dollars, but at the time it amounted to nearly $500 Million US dollars. To put that into perspective, it was a deal worth approximately 15 times more than the much more hyped sale of Flickr to Yahoo the year before. But TradeMe only operates in New Zealand, a tiny country of about 4 Million people - so how on earth did it command such a high price? In this exclusive interview with TradeMe CEO Sam Morgan ($220 Million richer after the sale to Fairfax) and Development Manager Rowan Simpson, we discuss how TradeMe became so dominant in the NZ market and how localization is a big part of their success. The interview is edited for length. We started by talking about what makes TradeMe so successful... Sam: "I guess the thing that is sort of unique about TradeMe and the New Zealand market really, is the fact that you can have one brand that can diversify so much. Even a market the size of Australia, you see one guy leading the property segment, one guy leading the motor segment, etc. Whereas in NZ, the population is ready for e-commerce and the good things about the Web - but unfortunately there aren't a lot of things that create standalone business models to generate enough revenue to be successful in a market this small. So the way it's kind of panned out in NZ has been much more about us expanding continually until we find the edges of what we're possibly able to do. We've basically just grown and expanded horizontally into new areas. Launched a website, people joined, they told their mates, keep growing and growing and growing. We've always been awed by the growth and running to keep up. And we're still growing and running to keep up. We're doing nearly a billion page views per month. For New Zealand, that's 60% of all of the ones served out of NZ - so it's a lot." Rowan: "68% actually." Sam: "That's of all the ones tracked by Nielsen, so it's not everyone everyone. But definitely all the big sites and most of the ones with any business model. So we're now at a point where some of the things we're trying to do really well are to make sure the site is easy to use and ensure our engineering side (running of the servers) is tip-top as well. And that's a major, major piece of work - to run that sort of traffic, at an auction site especially where you've got competing bids and all those other kind of dynamics you need to deal with." Richard: Recently you got sold to Fairfax. The sale price amazed a lot of people and even in comparison to some of the deals in Silicon Valley, it was a pretty big deal. So how did that deal come about in a small market like NZ with only 4 million people?
http://www.readwriteweb.com/archives/trademe_big_fish_small_pond.php

Calendar Girls Trade Me bum tattoo revealed (view design) - National - NZ Herald News
A Lower Hutt woman is set to get the logo of a strip club tattooed on her bum, after Calendar Girls won an online auction to choose the tattoo.
http://www.nzherald.co.nz/nz/news/article.cfm%3Fc_id%3D1%26objectid%3D10780750

Tattoo bottom auction prompts copycat rush | NATIONAL News
A Lower Hutt woman's Trade Me auction, which offers advertising space on her bottom, has created a tattooing for money trend with four competitors?
http://tvnz.co.nz/national-news/tattoo-bottom-auction-prompts-copycat-rush-4685400

Bottom tattoo auction on TradeMe reaches $10,000 - Story - Lifestyle - 3 News
A Lower Hutt woman's TradeMe auction - which offers a tattoo of the winner's choice on her bottom - has had nearly 50 bids and thousands of views.
http://www.3news.co.nz/Bottom-tattoo-auction-on-TradeMe-reaches-10000/tabid/420/articleID/239097/Default.aspx

Trade Me members to help BNZ Save the Kiwi Trust - BNZ Save the Kiwi Trust
A new partnership between Trade Me and conservation group BNZ Save the Kiwi Trust hopes to raise more than $40,000 a year to help save our nationa
http://www.savethekiwi.org.nz/news/news/trademe-helps-kiwi.html

Why Do People Hate Trade Me? 28% People Do (93 opinions)
Amplicate collects opinions of people who hate and love Trade Me. Currently more than 28% of people hate Trade Me. Read their 93 opinions and statistics on Amplicate
http://amplicate.com/hate/trade-me

Flinstones' car hits Trade Me - Photos - Marcus Lush - Weekday Hosts - RadioLIVE
As discussed between Marcus Lush and Jon MacDonald of Trade Me on 22nd May 2012.
http://www.radiolive.co.nz/Flinstones-car-hits-Trade-Me/tabid/427/articleID/28152/Default.aspx

Trademe Tips For Selling in New Zealand
Basic Trademe Selling Tips for Title, Description, Bidding, Profile, Keywords, Photos. Try Sell to Do Well
http://trademe-nz.blogspot.com/

Cars, busses, trucks, diggers and motorbikes for sale at Trademe.lk
Buy new, reconditioned and used vehicles from number one vehicle stockist in Sri Lanka.
http://www.trademe.lk/

FinData: Share Price for NZX, TME - Trade Me Group Limited Ordinary Shares
Detailed Share Price, Charts and News for Trade Me Group Limited Ordinary Shares [NZX,TME]. Share Market Tools for Successful Investing. Global Share Market database including US, Canada, London, Singapore, Australia, Hong Kong, and New Zealand.
http://www.findata.co.nz/Markets/StockQuote/NZX/TME.htm

Dwight Howard Admits The Whole 'Trade Me, Don't Trade Me' Situation Has Been A Debacle - Business Insider
Dwight Howard told RealGM.com he wants to stay with the Orlando Magic. "Man, listen, you know my heart, my soul and everything I have is in Orlando. I just can't leave it behind." Howard also said
http://articles.businessinsider.com/2012-03-15/sports/31195496_1_dwight-howard-orlando-magic-trade-deadline

EasyLister - the only 100% FREE listing tool for Trade Me
EasyLister - the only 100% FREE listing tool for Trade Me
http://www.easylister.co.nz/

appsbar.com recognizes ?STrade Me Jobs?? as the appsbar App of the Day
Every day appsbar identifies an excellent example of an app built with appsbar's iPhone app builder, Windows app builder or Android apps builder. This free app exemplifies how mobile apps can be made as part of the community with Digi, the appsbar robot app coach, there to help at each step.
http://www.prweb.com/releases/2012/4/prweb9447080.htm

Facebook vs Trade Me - a tale of two disclosures - Publications - Chapman Tripp
Facebook?
http://www.chapmantripp.com/publications/Pages/Facebook-vs-Trade-Me-a-tale-of-two-disclosures.aspx

Clemett Road Limited - General Items on TradeMe
General Items on TradeMe
http://omins.info/clemettroad/category/2/general-items-on-trademe/

ChannelAdvisor and Trade Me team up to help online retailers | Scoop News
Global e-commerce platform provider ChannelAdvisor and New Zealand’s leading online marketplace Trade Me today announced a new relationship that provides online retailers with an easy and cost-effective way to expand their businesses into the New Zealand ...
http://www.scoop.co.nz/stories/BU1204/S00412/channeladvisor-and-trade-me-team-up-to-help-online-retailers.htm

PLAY ME or TRADE ME | Wonderful Brain on WordPress.com
I’m writing this preamble dockside on a lake in Maine, early morning sunshine firing diamonds of light off the water. The temperature is mild and the bugs have yet to arrive for their fleshy feast. I’m in a good frame of mind–no curmugeonly thoughts or clever bon mots at the ready. All is tranquil. I…
http://wonderfulbrain.wordpress.com/2011/07/23/pay-me-or-trade-me/

Grassroots movement looks to take on TradeMe :: Idealog :: the magazine and website of New Zealand creative business, ideas and innovation
Idealog is the magazine and website of New Zealand creative business, ideas and innovation
http://www.idealog.co.nz/blog/2012/01/grassroots-movement-looks-take-trademe

Scammer targets Trade Me flatmate ad | Hawkes Bay News | Local News in Hawkes Bay
If it was not for a shrewd bank teller, a Hastings man would have been scammed out of $3000 when a simple Trade Me advertisement went wrong recently.
http://www.hawkesbaytoday.co.nz/news/scammer-targets-trade-me-flatmate-ad/1390464/

Trademe is more important to meaningful UFB uptake than on demand video | NetSafe Blog
In response to the Comcom report finding on demand video is the key to broadband uptake, I argue that meaningful uptake is actually a step further away - and that trademe and facebook are driving that.
http://blog.netsafe.org.nz/2012/05/23/why-trademe-is-more-important-to-meaningful-ufb-uptake-than-on-demand-video/

trade me Jobs - Wow Jobs New Zealand
Job Search for trade me Jobs at Wow Jobs New Zealand. Jobs from thousands of job sites, career boards and employer sites.
http://www.wowjobs.co.nz/jobs-trade%2Bme-jobs

Jobs on SEEK - New Zealand's no.1 Employment, Career and Recruitment site
Job Search on SEEK - New Zealand's number one employment site. Search jobs across New Zealand. Find work or recruit the ideal candidate. SEEK and you shall find.
http://www.seek.co.nz/Job/claims-handler-loss-co-ordinator-trademe-auction-expert-for-niche-insurer/in/auckland-manukau-east-auckland/22022247

Lovemarks: Trade Me (Nomination)
Lovemarks transcend brands. They deliver beyond your expectations of great performance. Like great brands, they sit on top of high levels of respect - but there the similarities end.
http://www.lovemarks.com/nomination/2276

New Zealand Foreshore and Seabed for sale - TradeMe.co.nz - New Zealand
New Zealand Foreshore and Seabed for sale - TradeMe.co.nz - New Zealand Trade Me is New Zealand's leading shopping website, with thousands of online auctions and classifieds. Buy and sell online at TradeMe.co.nz!
http://www.kallisti.net.nz/~duckgirl/trademe/foreshore.htm

Trade Me in the News | interest.co.nz
New Zealand's most popular independent financial site, interest.co.nz Helping you make financial decisions.
http://www.interest.co.nz/category/institutions/trade-me

OldFriends.co.nz - Find your old friends! - School Reunions - New Zealand
Oldfriends is a free new zealand site where you can look up your old classmates and workmates
http://www.oldfriends.co.nz/PrivacyPolicy.aspx

Online auctions - Trade Me Advice - Internet Article
Online auctions - Trade Me Advice - 12 Things we have learnt while trading on Trademe
http://www.deepweb.co.nz/trade-me-online-auction-advice.php

TradeMe auctions
Point to TradeMe auctions - your own or others
http://www.audioenz.co.nz/forums/forumdisplay.php/33-TradeMe-auctions

Posts about trade me on Hourglass era
Posts about $1trade me written by $2Array
http://hourglassera.com/tag/trade-me/

Posts about Trade Me on Rowan Simpson
Posts about $1Trade Me written by $2Array
http://rowansimpson.com/category/trade-me/page/2/

Trade Me - RED CHERRY CUSHIONS
Red Cherry Cushions for sale on Trade Me
http://www.redcherrycushions.com/trade-me.html

Rotorua Trade Me users targeted in texting scam | Rotorua News | Local News in Rotorua
Rotorua residents who have listed goods on buy and sell website Trade Me are being targeted by a texting scam.
http://www.rotoruadailypost.co.nz/news/rotorua-targeted-in-text-scam/1390494/

SafeTrader - A safer way to buy and sell
SafeTrader - A safer way for you to buy and sell. SafeTrader lets buyers and sellers transact safely with eachother at web auctions, classifieds and newsgroups.
https://secure.safetrader.co.nz/

TradeMe shares still perform well | Otago Daily Times Online News : Otago, South Island, New Zealand & International News
Shares in Trade Me have continued to perform strongly since the company listed last December, but shares in another market newcomer, Summerset, have not fared quite so well.
http://www.odt.co.nz/news/business/194036/trademe-shares-still-perform-well

Question about trademe
Some people sell lots of stuff on trademe - like, several items a week for months on end. Are these people subject to different rules than someone who sells something once a
http://www.velocityreviews.com/forums/t808327-question-about-trademe.html

City Transport From $45 to $55 Trade Me Deliveries Wellington and porirua
Specialists in the delivery of trade me auction purchases throughout Wellington and Porirua. We are dedicated to prompt efficient and careful deliveries Wellington wide and Porirua.
http://www.citytransport.co.nz/

Trade Me for charity - Plunket - Parenting advice, car seat hire, PlunketLine, Plunket nurse visits, Plunket clinics
Support Plunket by donating when you use Trade Me
http://www.plunket.org.nz/help-us-today/ways-to-donate/trade-me-for-charity/

Trade me Test analyst profiles | LinkedIn
Test analysts at Trade me are on LinkedIn. You can view their full profiles and contact them directly.
http://www.linkedin.com/title/test-analyst/at-trade-me

New Zealand law for sale? Check TradeMe – The Internaut – Commentary – New Zealand Listener
The 1993 gambling act is posted for auction by @drbrash - but not for long.
http://www.listener.co.nz/commentary/the-internaut/new-zealand-law-for-sale-check-trademe/

Facebook group plans TradeMe alternative | The National Business Review
The National Business Review Online is New Zealand's authority in breaking business news and analysis
http://www.nbr.co.nz/article/facebook-group-plans-trademe-alternative-ne-107608

Palmer: Trade-me stance 'a selfish decision' ? USATODAY.com
The Oakland Raiders' new quarterback said he understands he'll take heat for his position.But he says it was the right decision.
http://www.usatoday.com/sports/columnist/mccarthy/story/2011-11-06/carson-Palmer-nfl-week-9/51099024/1

Buffett:"Charlie Would Gladly Trade Me For A Second Ajit" - Forbes
The uniquely publicity-shy Jain, "insures risks that no one else has the desire or the capital to take on," Buffett writes succintly in the Berkshire Hathaway annual report. "His (Ajit's) operation combines capacity, speed, decisiveness and, most importantly, brains in a manner that is unique in the insurance business. Yet, he never exposes Berkshire to risks that are inappropriate in relation to our resource s. Indeed, we are far more conservative in that respect than most large insurers."
http://www.forbes.com/sites/robertlenzner/2012/03/30/buffettcharlie-would-gladly-trade-me-for-a-second-ajit/

TradeIt - Other Auction Sites in NZ - TradeMe Competitors
There are a lot of TradeMe contenders, we give links to several operating in NZ
http://www.tradeit.co.nz/nzsites.html

Trade Me Up - Apron Thrift Girl
Thrifting can appear in many forms. For most of us we thrift the traditional way which is going to a thrift store or a garage sale. We usually spend money and receive second hand items in return. Another form of...
http://apronthriftgirl.typepad.com/apron_thrift_girl/2011/03/trade-me-up.html

Trade Me
Trade Me
http://www.flickr.com/photos/mdoeff/202947746/

TRADE ME GROUP LIMITED - Trade Me 2012 half year results presentation - BRR Media webcast
Trade Me 2012 half year results presentation - TRADE ME GROUP LIMITED - BRR Media webcast
http://www.brrmedia.com/event/92586/jon-macdonald-ceo-and-vince-betham-acting-cfo

Sell to 660K Kiwis on Trade Me : Internet online Retailing & Australian eCommerce
Trade Me and ChannelAdvisor Open up NZ's Biggest Marketplace to Australian Retailers
http://internetretailing.com.au/sell-to-660k-kiwis-on-trade-me.html

Trade Me API Profile
Trade Me API -- see mashups, code, news, reviews and resources. Plus hundreds of APIs and mashups.
http://www.programmableweb.com/api/trade-me

Trade Me Group - sharechat.co.nz
Trade Me Group (NZX: TME) is undoubtedly the ‘market darling’ of the NZ sharemarket at the moment  and its shares have performed well since their IPO, and have now exceeded most broker’s target prices which range from $3.50 - $4 per
http://www.sharechat.co.nz/article/7d1baea1/trade-me-group.html

Trade Me Daily Deals: Hot Deals & Bargains Listed Daily on TradeMe
Trade Me HOT DAILY DEALS: LIMITED SPECIAL OFFERS available each day from 10am
http://www.kiwimoneysaver.com/Pages/TradeMeDailyDealsSpecials.aspx

Trade Me and Seek fight it out | Lance Wiggs on WordPress.com
trade me jobs, originally uploaded by LanceWiggs. It’s pretty amazing looking at the Seek and Trade Me Jobs unique browsers stats. Neither site has managed to eke out an advantage. I guess that means everyone is checking both sites, but … Continue reading →
http://lancewiggs.com/2012/04/15/trade-me-and-seek-fight-it-out/

Trade Me Property - New Zealand real estate. rentals, houses for sale & more
Trade Me Property ? New Zealand's #1 real estate site. Search thousands of residential, rural and commercial properties for sale or for rent/lease.
http://www.trademe.co.nz/property

TradeDroid – Trade Me on Android
TradeDroid - Unleash the power of Trade Me on your Android phone, TradeDroid lets you browse, search, and view Trade Me listings right from your phone!
http://tradedroid.co.nz/

trademe.co.nz @ Informe. Buy online and sell with NZ's #1 auction & classifieds site | Trade Me
trademe.co.nz @ Informe. Want to buy or sell? Head to Trade Me, NZ?
http://informe.com/trademe.co.nz/

Trademe.co.nz Site Info
trademe.co.nz is one of the top 10,000 sites in the world and is in the Auctions category.
http://www.alexa.com/siteinfo/trademe.co.nz

Wellington trains may go on Trade Me | Stuff.co.nz
Train enthusiasts, get ready on that refresh button, because Wellington's old English Electric trains could soon find their way onto Trade Me.
http://www.stuff.co.nz/dominion-post/news/7013161/Wellington-trains-may-go-on-Trade-Me

Buy online and sell with NZ's #1 auction & classifieds site | Trade Me
Want to buy or sell? Head to Trade Me, NZ?
http://www.trademe.co.nz/

Trade Me Top Seller Gazza1234
We asked one of our Top Sellers if we could take a sneak peek inside his business operation. He kindly obliged and our mates at Socialize popped 'round to hi...
http://www.youtube.com/watch%3Fv%3DsJ9SSmllBxk

Abreu to Angels: Play me or trade me
Well, at least we know where Bobby Abreu stands. If the Los Angeles Angels don
http://www.fannation.com/truth_and_rumors/view/324241-abreu-to-angels-play-me-or-trade-me

 
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